Tyler Bainbridge is the founder of Perfectly Imperfect, a social magazine and app with 400,000+ users built to help people discover culture outside of algorithms. In this episode, we get into how he grew the platform from a free newsletter to a business attracting guests such as Charli xcx, Francis Ford Coppola and The Rizzler.

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Perfectly Imperfect

Website: https://www.pi.fyi/

Instagram: https://www.instagram.com/perfectlyimperfect

Tyler Bainbridge

Instagram: https://www.instagram.com/tubbytyinthetub/

LinkedIn: https://www.linkedin.com/in/tylerbainbridge

X: https://x.com/tubbytyinthetub

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Timestamps

00:00 Introducing Tyler Bainbridge

01:23 Escaping the algorithm

07:41 Leaving Substack to build a unique platform

12:32 Growing to over 400,000 users

16:21 Biggest milestone guests

19:40 How Perfectly Imperfect makes money

22:28 The meaning of community

29:02 Building a dedicated team

31:20 Building the platform we’ve always wanted

34:54 The challenge of scaling a subculture

40:18 The refusal to optimize

45:19 The importance of good editorial

50:42 Building the next Tumblr, also Vice