Episode Description
Evan Armstrong is the founder and writer behind The Leverage, an independent newsletter covering the tech industry for an audience of investors, founders, and operators. In this episode he breaks down the business behind indie media, pricing, audience quality, and why being accurate doesn't actually matter to readers.
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Evan Armstrong
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Timestamps
00:00 Introducing Evan Armstrong
01:01 Turning his writing into a business
05:30 Becoming an independent creator
11:39 Audience size and revenue
15:46 Charging a premium price as a creator
19:40 Be a creator and you'll make less money
25:09 Advertising with integrity
32:15 He's accurate, but readers don't care
38:24 Using AI for research and editorial
43:11 Most creators fail, this is why
48:03 The pursuit of distribution