10 years of newsletter advice in 65 minutes ft. Dan Oshinsky

August 4
1h 5m

Episode Description

Dan Oshinsky is the founder of Inbox Collective, an email consultancy he launched in 2019 after building newsletter programs at BuzzFeed and The New Yorker. In this episode, he explains how AI is about to reshape the inbox, traces the eras of the newsletter industry from traffic driver to standalone product, and breaks down what's changing in newsletter growth, monetization, and reader loyalty.

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Dan Oshinsky

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Timestamps

00:00 Introducing Dan Oshinsky

00:45 How AI is changing the inbox

08:05 Standing out amongst millions of newsletters

11:24 Entering a new chapter of email

15:30 The demographics are changing

21:38 The toughest part of growing a newsletter

35:55 Monetization in 2026

41:55 Building the world's best newsletter information resource

57:15 Overrated and underrated newsletter trends and metrics

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