E104: Why the Invisible Work in Your Creative Business Matters

August 13
23 mins

Episode Description

Send us your feedback

Running a creative business often looks beautifully polished from the outside. 

A new class appears, a newsletter lands in your inbox, a product launches or a finished collection is shared—but what about all the thinking, practising, planning and problem-solving that happened behind the scenes?

In this reflective solo episode, Delores shares what returning from a family camping holiday taught her about rest, creativity and the invisible work that keeps a creative business moving. 

From practising hand lettering beside the lake to reconsidering ideas for her upcoming Five Card Challenge, she explores why unfinished projects, changed plans and quiet thinking time are never truly wasted.

In this episode, Delores talks about:

  •  Why creating without a commercial purpose still matters 
  •  The hidden preparation involved in taking time away from a creative business 
  •  What working with a creative team actually looks like 
  •  Why successful businesses aren’t perfectly organised every day 
  •  How stepping away can help you ask better questions 
  •  Why abandoned ideas and unfinished work still have value 
  •  The relationship between rest, clarity and creativity 
  •  Building a business around real life—not the other way around 

If you’ve been measuring your creativity only by what you finish, publish or sell, this episode is a gentle reminder to recognise all the valuable work nobody else sees.

 Listen to the episode, share it with a creative friend who might need the reminder and support. 

Support the show

 Don't miss an episode—subscribe to The Creative JuggleJoy Podcast! Follow us on social media and join our email lists for more tips, stories, and updates on new episodes.

Kaylie Edwards - Instagram  - Website - Facebook - Threads

Delores Naskrent - Website & Digital Art School - Instagram - Facebook - Pinterest - Youtube


See all episodes