Episode Description
EdTech value doesn’t speak for itself. Leaders do.
K–12 districts are investing millions in education technology—but too often, the story behind those investments gets lost. Data lives in spreadsheets. Impact is felt in classrooms. And leaders are left trying to connect the dots for boards, families, and communities.
This webinar is designed for the leaders who have to tell that story clearly, confidently, and credibly.
Join a team of experienced K–12 EdTech leaders as they unpack how to translate complex metrics—ROI, TCO, and Value of Investment—into a narrative that decision-makers understand and trust. You’ll learn how to connect technology investments to instructional impact, equity, efficiency, and student outcomes, and how to communicate that value in ways that resonate beyond the IT department.
This session goes beyond calculations. It’s about:
Framing technology as a strategic investment, not a line item
Aligning data with district goals, instructional priorities, and community values
Making the case for future investments with clarity and confidence
Ensuring everyone—from boards to parents—understands why this technology matters
If you’ve ever struggled to explain the value of the technology you support—or to secure buy-in for what’s needed next—this conversation is for you.
Because the right story can turn technology spending into shared understanding and sustained support.
Note: The Webinar is free for members and available a low cost for non-members to attend live. And the recording will be posted on our YouTube channel for free for everyone: https://www.youtube.com/@CoSNweb
Presenters:
Frankie J. Jackson, CETL®, RTSBA
Former K-12 CTO (TX)
CoSN Subject Matter Expert
Michael Flood, Founder & CEO, Alpine Frog
CoSN Committee Member
Maria Stavropoulos, CETL®
Director of Technology at Northbrook School District 28 (IL)
William Brackett, MCITP, CNE, Network+, A+
Director of Technology at Oak Park Elementary District 97 (IL)
All registered attendees will receive a recording of the webinar.
More Information
K-12 Education Technology (EdTech) investments are exponential, especially with the additional funding that has been provided through the pandemic. With millions of dollars being spent on EdTech solutions and services, the need to show Value of Investment and Value of Instruction has never been greater. Join a team of EdTech leaders that will take a deep dive into updating methods in how to capture and calculate VOI (investment and instruction), show Return on Investment (ROI), and measure Total Cost of Ownership (TCO).
Meets on Thursdays. May 7, 14 & 21 from 2:00-3:00 ET
Educator: Members $149 Non-Members $249; Corporate: Members: $299 Non-Members $499
Bulk pricing for the same organization registration-1 to 4 %10 discount, 5 to 10 15% discount, 11 to 15+ discount.
This course covers areas of the Essential Skills of a K-12 CTO which guides the study and test for the CETL® Certification.
All attendees are eligible to earn 5 CEA hours toward CETL® recertification. A certificate of completion will be awarded to participants who attend all three days.
Assets
Unlocking the Value of Edtech Investments
Essential Skills of a K-12 CTO
CoSN is vendor-neutral and does not endorse products or services. Any mention of a specific solution is for contextual purposes.
For a complete listing of all CoSN's webinars, please visit: https://www.cosn.org/
Produced in partnership with edCircuit.