Want to Save Democracy? Focus on What Voters Care About.

June 16
50 mins

Episode Description

Democracy is a conversation. In the United States, and every other democracy, we’re continually talking with one another about what issues deserve our attention, what our nation stands for, and what we want from our government. Politicians, parties, and media organizations compete for attention by telling compelling stories. This marketplace of ideas offers citizens and voters a wide selection of storylines and solutions. But even when free speech is protected, that doesn’t mean everyone is equally skilled at crafting compelling narratives. In this conversation, taped in front of a live audience, Sarah Longwell joins host Alex Lovit to describe why pro-democracy advocates are losing the messaging war and what they can do to relate to the issues and values voters care about most.

Sarah Longwell is the publisher of The Bulwark, which she cofounded in 2019, and a Charles F. Kettering Foundation senior fellow. She regularly conducts focus groups with voters across the political spectrum and hosts the podcast The Focus Group.

This conversation was recorded live on June 8 during The Democracy Group’s annual convening at the University of Southern California’s Capital Campus in Washington, DC.

https://substack.com/@sarahlongwell

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