Episode Description
Jeff Cunningham breaks down how money really flows in running—from pros chasing contracts to creators building brands online. He unpacks the evolution from amateurism to influence, the pressure athletes face to perform on the track and on social, and what it all means for the future of the sport.
CHAPTERS:
00:00 Introduction
01:00 Monetization in Running: Influencers vs. Pro Runners
04:32 Historical Context: Amateurism in Running
07:24 The Shift to Professionalism in Running
12:43 The Impact of Social Media on Running
21:41 The Reality of Professional Running
27:58 Prize Money in Professional Track Meets
29:35 The Hardships of Non-Elite Runners
32:26 The Life of an Unsponsored Runner
34:06 Balancing Influencer and Athlete Roles
36:00 The Pressures of Being an Influencer
39:46 The Evolution of Running Sponsorships
42:47 The Reality of Professional Running
48:31 The Future of Running and Social Media
56:24 Final Thoughts and Encouragement
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Bat City Track Club is an emerging national class and regionally elite team with a primary focus on distances 5,000m to the marathon.
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JEFF CUNNINGHAM:
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BAT CITY: @batcitytrackclub
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