Guests: Professor Amy Shanler and Professor Maura Smith

Moderator: Dr. Charlotte Howell

Join us this episode for an enlightening discussion about all things branded content. Dr. Howell speaks with Prof. Amy Shanler and Prof. Maura Smith on how branded content differs from more traditional forms of advertising, touching also on how social media has encouraged a rise of branded content in recent years.

Additionally, Prof. Shanler and Prof. Smith discuss the new branded content master’s program here at Boston University!

**Correction from Dr. Howell: Apologies for misspeaking; the BMW film series is The Hire, not The Client. 

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Amy Shanler - Professor of the Practice, Public Relations; Associate Chair, Department of Mass Media, Advertising, and Public Relations

Profile: https://www.bu.edu/com/profile/amy-shanler/ 

Maura Smith - Master Lecturer, Film

Profile: https://www.bu.edu/com/profile/maura-smith/ 

Boston University’s New Branded Content Production Program: https://www.bu.edu/com/programs/advertising/branded-content-production-combined-bachelors-and-masters-degree-program/