In this episode host Hulcar István Róbert explores the multifaceted world of sponsorship, collaboration, and cooperation in sports and business. Joined by his guest with decades of experience in sports and Hungarian business leadership, the conversation delves into how partnerships are built, the business motivations behind sponsorships, and the different approaches taken by large corporations and local businesses.

They discuss the impact of sporting tradition, the role of personality and brand alignment in successful sponsorships, and the challenges faced by smaller clubs in attracting support. Practical advice is shared for both sports organizations seeking sponsors and companies looking to support sports, with a focus on authenticity, strategic investment, and mutual value.

The entire project and the podcast were co-financed by the European Union as part of the Erasmus Plus funding programme. If you have any questions or suggestions for improvement, please contact us at: E-Mail: info@isb-online.org Tel: +49 (0) 9721 675 4444 Website: http://www.isb-online.org