Catherine Bennett, Executive Editor of Utah Business, joins us for a deep dive into what truly makes Utah one of the best places for entrepreneurs and small businesses to thrive. With a background in print journalism, she began her career in marketing as a global communications leader, managing a team of 10 translators before stepping into entrepreneurship and launching Backpack Marketing, an agency focused on helping small businesses grow. She later moved into an executive marketing role working across industries including manufacturing, aerospace, and health sciences.

In this episode, we explore why Utah stands out from other states when it comes to business culture. We break down how collaboration, accessibility, and a strong community mindset create the perfect environment for solopreneurs, startups, and growing companies. Catherine also shares insights into networking, events, and key resources available in Utah—and how Utah Business serves as a powerful platform to celebrate, connect, and elevate everyday entrepreneurs.

If you’re building a business or looking to tap into a thriving ecosystem, this conversation is packed with valuable perspective and practical takeaways.

Chapters
00:00 Utah Business History
03:03 Utah Business Mission
05:49 Entrepreneur Journey
10:20 Executive Editor Role
13:29 Utah Business Advisory
17:03 Collaborative Workforce
20:41 Utah's Accessibility
24:31 Journalistic Integrity
27:16 Mission: Celebrate & Elevate
30:11 Founder's Struggle ️
32:53 Utah Industry Growth
41:08 Networking Advice ️
45:03 Utah Executive Talk ️
50:39 Customer Obsession
53:37 Connect with Utah Biz