Most coaches market to individual leaders — but 90–95% of the coaching budget sits inside organizations. Ellie Scarf has spent 20 years coaching executives and now helps coaches access that budget instead of competing for table scraps.

What you'll take away:

→ How to stop pitching coaching and start owning the problem

→ What a "pick 'n' mix" organizational coaching offer looks like

→ Why supervision belongs in your proposal as a credibility signal

→ The honest timeline for building a sustainable coaching practice

→ Why procrastination on outreach is almost always about visibility fear

"The five simple steps to a million-dollar business? That's just not true." — Ellie Scarf

Connect with Ellie Scarf:

Website: www.elliescarf.com | Podcast: The Business of Executive Coaching | LinkedIn: linkedin.com/in/elliescarf

Connect with Joerg Sauer:

Instagram: @joergsauer_coach