Episode Description
Episode Overview
In this high-energy episode, Robert sits down with industry disruptor Twisty to discuss the massive shift happening in healthcare marketing. Twisty reveals why he’s moving away from the "coach" label to become a "Growth Coordinator" and introduces his newest venture, Chiropractic Results, which recently raised nearly $1M in funding to change how chiropractors leverage their data.
They dive deep into why the era of Google Star Ratings is fading and how "Outcome Reporting" is the key to winning in the new age of AI-driven search and word-of-mouth due diligence.
The Death of the "Chiropractic Coach": Why Twisty prefers "Growth Coordination" (offensive/defensive plays) over traditional coaching (therapy/motivation).
Outcome Reporting vs. Reviews: Why 30% of your patients are doing deep research before booking, and why star ratings aren't enough to satisfy AI recommenders or skeptical spouses.
Gaming AI for SEO: How to position your practice to be the top recommendation when patients ask ChatGPT or Gemini for the best local providers.
The $29 Offer Debate: A raw look at the data behind discount marketing—when it works, why it fails, and how to use content to lower your acquisition costs.
The Future of Insurance: How a massive database of clinical outcomes could eventually disrupt how insurance companies handle payouts for chiropractic care.
[00:01] Welcome to the Chiropractic Authority Podcast.
[01:00] "I’m not a coach; I’m a Growth Coordinator."
[04:53] Introducing Chiropractic Results: The database for clinical outcomes.
[06:00] The history of online reviews and why Yelp "fucked up" healthcare providers.
[09:00] AI is the new "Water Cooler": How ChatGPT is becoming the primary recommender.
[13:00] Fighting the "Quack" narrative with hard clinical data.
[25:00] The science of marketing: Understanding Lifetime Value (LTV) vs. Acquisition Cost.
[34:00] Why $29 offers might be watering down your brand foundation.
[44:00] The "TikTokification" of chiropractic: Why interest-based content beats follower counts.
[52:00] Twisty’s Legacy: Love, Service, and "Spizz."
Website: chiropracticresults.com – Claim your profile today.
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https://www.skool.com/podcast-monetization-mastery-2476/about