Most nonprofits are taught to think of every other organization in their space as competition for the same limited pool of donors. Heather Ray, founder and CEO of Project Sanctuary, and her colleague Catherine Ganley say that mindset is exactly backwards, and it may be one reason so many organizations struggle to grow past their first few years. On a recent episode of the Charity Charge Show, they explained how a collaboration-first approach, paired with a genuinely specific niche, has kept Project Sanctuary operating for close to 20 years.

Project Sanctuary provides therapeutic retreats and up to two years of follow-on support for military, veteran, and first responder families, treating the whole family unit rather than just the service member. Ray started the organization after recognizing that veterans returning home were getting help while their families were not, leaving a gap that no other organization at the time was filling.

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