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In this episode of the Cannabis Accounting Podcast, host Raymond Guns sits down with Stephanie Pow, founder of Emerald Lane Recruitment. Stephanie has one simple belief — your people are the reason your business wins or loses. Everything else comes second.

She has worked across 12 global cannabis markets for seven years. She has seen companies rise and fall. And she keeps seeing the same mistakes over and over again.

Stephanie talks about:

🌱 Lean teams are the new normal: The days of big departments and unlimited staff are gone. Today's cannabis companies need people who can do many jobs and learn fast. Is your team built for that?

🌍 Why cannabis keeps losing good talent: There is a gap between how the industry sees itself and how the outside world sees it. That gap is costing cannabis companies some of their best potential hires.

💰 Why new markets keep making the same hiring mistakes: Stephanie shares a story about a cannabis company that trusted the wrong person — and nearly lost everything because of it.

🤝 What a good recruiter actually does for you: It's not just about finding people. A great recruiting partner brings you market data, salary ranges, and honest feedback you simply can't get on your own.

This episode is for cannabis operators and investors who want to stop treating hiring as an afterthought.

Subscribe for deep dives on cannabis business, accounting, regs, and growth! 🔥

👉 Connect with Stephanie Pow: https://www.linkedin.com/in/stephaniepow-globalcannabisrecruiter/