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In this episode of the Cannabis Accounting Podcast, host Raymond Guns sits down with Heidi Whitman, global cannabis consultant and co-founder of EmpowHer Cannabis Society, to dive into the evolving cannabis industry and what it takes to succeed in this competitive space. Heidi shares her journey from running a successful animal care business to becoming a global leader in cannabis strategy. With years of experience in both human and animal wellness, Heidi brings a unique perspective on building ethical, sustainable businesses in the cannabis world.
Heidi opens up about:
🔬 The heartbreaking reality: UK children with epilepsy—whose parent advocates sparked the medical cannabis movement—still denied NHS access, forced to buy illegally.
🌍 Evolving global supply chains: From Canadian imports to EU-GMP compliant trade with Thailand, Morocco, and regional UK grows.
⚖️ Regulatory musts: Why track-and-trace, governance, and ditching corner-cutting (faked COAs) are non-negotiable for longevity.
💪 Women's empowerment: Building the largest female-led cannabis network and championing underserved women's health trials.
📈 Long-term mindset: Rejecting "scale-and-sell" flips for ethical partnerships, subtle products (soft gels over flower), and normalization for everyday users.
This episode is a must-watch for cannabis entrepreneurs, investors, and professionals looking to gain actionable insights from a seasoned industry expert. Heidi’s stories and advice will inspire you to think bigger, act smarter, and build a lasting impact in the cannabis space.
Subscribe for deep dives on cannabis business, accounting, regs, and growth! 🔥
👉 EmpowHer Cannabis Society: https://empowhersociety.world/
📧 Heidi Whitman: https://heidi-whitman.com/