Buyers don’t trust salespeople. That’s the reality every sales conversation starts with today. In this episode of The Buyer Facilitator Podcast, Jorge Chavez explains why buyer skepticism is really about pressure, not objections, and how leading with empathy can immediately lower resistance.

You’ll learn how slowing down, listening deeply, and asking better questions helps buyers feel understood, rebuilds trust, and moves decisions forward without pushy tactics. If you want to differentiate yourself from traditional sales approaches and earn trust in a low-trust selling environment, this episode breaks down exactly how empathy becomes your most powerful sales skill.

If you are interested in training your sales team on empathetic listening, visit www.topazsalesconsulting.com