Fill out our skincare survey here: https://tinyurl.com/3xeh4w4x

The listeners have spoken! Joel and Ben finally unveil the official name of their brand‑new skincare brand.... FINALLY! This episode marks the true beginning of the brand’s journey: no products, no packaging… just a name, a dream, and two very excitable hosts.

To help them understand what happens next, the boys sit down with former Chief Marketing Officer of Boots, Pete Markey, for a masterclass in early‑stage branding and marketing. From shaping a brand’s identity to figuring out how to stand out on a crowded shelf, Pete gives the boys a crash course in what they should (and shouldn’t) do now that the name is locked in.

Expect laughs, lessons, listener power, and the first proper step into building a skincare brand from scratch. It all starts here.

We want to hear from YOU! Do you own or work for a small business? Is there a small business you love and support? Please share it with us, email at TBM@sonymusic.com or leave us a voice note at https://www.speakpipe.com/TheBusinessMen and tell us about the business and why you love it.

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