Episode Description
On today’s episode of The Business Game, we’re sitting down with Maddi Barnett and Michael Dunn, the husband-and-wife founders of InKindle, an Australian preconception health brand born from their own IVF and fertility journey.
After experiencing years of IVF, pregnancy loss, and the uncertainty that comes with trying to conceive, Maddi and Michael discovered a gap in the market: there were plenty of products supporting pregnancy and babies, but far fewer focused specifically on preconception health and supporting the mum before pregnancy.
With no background in health supplements or e-commerce, they decided to build the product they wished they had during their own journey... turning a deeply personal experience into a purpose-driven business.
We asked them about building a business around a problem they personally experienced, how they knew when to take the leap, why being the customer themselves gave them confidence, and what it really takes to build a business from scratch while balancing full-time careers and family.
Let’s dive in,
With Maddi & Michael:
- How their IVF journey became the inspiration for InKindle
- Why they decided to build the product they wished they had
- What it means to be the customer of your own business
- Why you don't actually know if your business will work
- How to turn a personal problem into a business opportunity
- The importance of solving a problem that you have personally experienced
- Why “done is better than perfect”
- How they built a business with no background in supplements or e-commerce
- The challenges of building a business around a problem people may not know they have
- How customer feedback became one of their biggest measures of success
- What their first customers taught them about the market
- Why they believe “different is different”
- How they balance business, careers, family and building InKindle
- The lessons their IVF journey taught them about resilience and business
- What failure means to them as entrepreneurs
- What it takes to keep going when you don't know if it's going to work
If you're a founder, aspiring entrepreneur, or someone interested in turning a personal experience into a business, this episode is packed with honest lessons about starting from scratch, solving real problems, and having the courage to give an idea a crack, this episode is for you.
Connect with Maddi Barnett and Michael Dunn:
Website: https://inkindle.com.au
Instagram: @InKindle
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This episode contains affiliate advertising. The Business Game Group is a GoHighLevel affiliate. If you sign up through the link in the show notes, we may earn a commission at no additional cost to you.
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