Episode Description
QR Codes Are Dead - This ‘Tapp’ Tech Gets 40% Engagement and in this episode, Ishita Agarwal breaks down how NFC-powered Tapp technology is transforming post-purchase marketing, increasing customer engagement by up to 40%, and helping eCommerce brands dramatically improve retention and lifetime value beyond traditional QR codes and loyalty programs.
Retention is the lever most eCommerce brands know matters, but don’t know how to move without endless discounts, loyalty points, and spammy email blasts.
In this episode, we’re joined by Ishita Agarwal, Founder & CEO of Tapp, a platform reinventing post-purchase by turning it into interactive, member-like experiences, using AI to transform existing brand content into games, quizzes, polls, and challenges that drive real engagement.
We unpack why the first purchase is just the beginning, why traditional loyalty often fails in commerce, and how Tap’s NFC Tapp Tags are massively outperforming QR codes.
A must-listen for founders, marketers, and operators who want higher LTV through better experience, not bigger discounts.
Sponsor
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