Everlane, the brand built on "radical transparency" and sustainable basics, is reportedly selling to ultra-fast-fashion giant Shein for $100 million. Elizabeth Cline, author of Overdressed: The Shockingly High Cost of Cheap Fashion (Penguin, 2012) and The Conscious Closet (Plume, 2019), talks about her piece in The Atlantic, "Everlane, Shein, and the Limits of the Ethical Consumer," on what the sale reveals about so-called sustainable fashion and the limits of ethical consumerism.

Photo: A customer checks a tag at the new Shein fast fashion retail at its opening day in the BHV department store in Angers, western France, on February 25, 2026. (Photo by Loic VENANCE / AFP via Getty Images)

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