The Brand Atelier Show
Most brand advice chases trends. This podcast builds brands that last.
Hosted by Shayne Mackey, a brand strategist with over 30 years working with Fortune 500 companies and legacy brands, The Brand Atelier Show cuts through the noise of viral tactics and flavor-of-the-month marketing to focus on what actually matters: strategic positioning, enduring identity, and brands built for the long game.
If you're a founder, brand strategist, or creative director tired of being told to "just post more on TikTok," this is your antidote. Every episode delivers expert-level thinking on brand architecture, messaging, visual identity, and the strategic decisions that separate brands people remember from brands people scroll past.
No hype. No shortcuts. Just decades of experience distilled into actionable strategy for building brands with staying power.
New episodes weekly.
16 episodes • 0 archived •
E16·
March 31
March 31
11 mins
E13·
March 10
March 10
11 mins
E12·
February 24
February 24
17 mins
E11·
February 17
February 17
16 mins
E10·
January 30
January 30
12 mins
E9·
January 7
January 7
26 mins
E8·
January 3
January 3
15 mins
E7·
Dec 24, 2025
Dec 24, 2025
6 mins