The Book Leads: Impactful Books For Life & Leadership

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Episode 172:⁠ Lisa Bragg⁠ and her book,⁠ Bragging Rights: How to Talk about Your Work Using Purposeful Self-Promotion⁠

April 14
1h 27m

Episode Description

Episode 172: Lisa Bragg and her book, Bragging Rights: How to Talk about Your Work Using Purposeful Self-Promotion

ABOUT LISA

Lisa Bragg helps organizations solve an expensive problem: when your best people can't articulate their value, competitors win. As author of Bragging Rights and a former broadcast journalist, Lisa knows both sides of the visibility equation—she used to decide who got airtime and who stayed unknown. That experience taught her something crucial: the best don't win. The visible do. Her research across 23 countries confirms what executive teams already suspect: 85% of professionals struggle to communicate their value. That recognition gap costs trillions in lost deals, misallocated talent, and strategic opportunities that close before you're in the room. Lisa's frameworks give organizations and their people the language to compete on visibility, not just capability. Her clients include BMO (6+ years), Salesforce, ServiceNow, GE Vernova, and 50+ other organizations where invisible expertise means lost competitive advantage.

CONVERSATION HIGHLIGHTS

  • The importance of articulating your value in today's competitive landscape

  • Overcoming cultural and societal barriers to self-promotion

  • The psychology and sociology behind why many avoid bragging and how to reframe it

  • Strategies for leaders to recognize and promote their team members' strengths

  • The role of humility, gratitude, and acknowledgment in effective self-promotion

  • How to craft a personal and professional brand that is visible and authentic

  • The evolution of the media industry, from broadcast journalism to digital entrepreneurship

  • Future trends including the impact of AI on visibility and branding

  • Practical tools: journaling successes, giving and receiving feedback, and amplifying others’ brilliance

  • The power of strategic self-promotion for career advancement and organizational building

The MAIN QUESTION underlying my conversation with Lisa is, How do you take full advantage of the right kind of bragging to show others who you really are and what you bring to the table?

FIND LISA

LinkedIn - Full Podcast Article: 

CHAPTERS

00:00 -  The Book Leads Podcast - Lisa Bragg

00:23- Introduction & Bio

02:47 - Overabundance With Others

06:32 - Who are you today? Can you provide more information about your work?

12:50 - How did your path into your career look like, and what did it look like up until now?

27:19 - Lisa On Launching Her Own Business

31:42 - Lisa On Asking For Feedback

39:54 - How does the work you're doing today reconcile to who you were as a child?

44:46 - What do you consider your superpower?

48:34 - What does leadership mean to you?

01:00:00 - Can you introduce us to the book we’re discussing?

01:08:00 - What's changed in you in the process of writing this book?

01:17:13 - What’s next for your writing?

01:19:58 - What book has inspired you?

01:25:24- What are you up to these days? (A way for guests to share and market their projects and work.)

This series has become my Masterclass In Humanity. I'd love for you to join me and see what you take away from these conversations.

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