Episode Description
Matthew Bertram sits down with David Albert of CRO Metrics to unpack what is actually changing across SEO, AEO, GEO, LLM visibility, and the modern stack as tools like Claude Code make custom apps and automations feel effortless.
• the shift from bloated martech stacks to custom AI middleware and small internal apps
• why compliance, governance, and shadow AI access are now daily marketing risks
• using guardrails and shared boilerplates to democratize internal tool building
• turning years of experiment data into RAG search and predictive CRO scoring
• how SEO, AI visibility, and paid traffic performance depend on on-site conversion work
• practical signs a site needs CRO even when the ask is “more leads”
• a modern definition of CRO built on statistical validation and incrementality
• starter tools and simple first tests like headlines, CTAs, trust signals, and form friction
Guest Contact Information:
https://www.linkedin.com/in/davidpaulalbert
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With over 5 million downloads, The Best SEO Podcast has been the go-to show for digital marketers, business owners, and entrepreneurs wanting real-world strategies to grow online.
Now, host Matthew Bertram — creator of the LLM Visibility Stack™, and Lead Strategist at EWR Digital — takes the conversation beyond traditional SEO into the AI era of discoverability.
Each week, Matthew dives into the tactics, frameworks, and insights that matter most in a world where search engines, large language models, and answer engines are reshaping how people find, trust, and choose businesses. From SEO and AI-driven marketing to executive-level growth strategy, you’ll hear expert interviews, deep-dive discussions, and actionable strategies to help you stay ahead of the curve.
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