Episode Description
We dive into how AI is reshaping marketing law and what agencies can do today to protect work, clients, and brand trust. Sharon Toerek shares a practical playbook for policies, contracts, and IP strategy while courts and states sort out the rules.
• AI ownership and liability questions for agencies
• Copyright cases on training data and outputs
• State patchwork versus federal pressure on AI rules
• Practical guardrails and written AI policies
• Contract terms for AI use, warranties, and indemnities
• Insurance stack realities and cyber coverage gaps
• SEO, watermarks, and useful AI content
• IP triangle: trademarks, copyrights, trade secrets
• Attribution limits and proving substantial similarity
• Authenticity, disclosure, and consumer trust
• Refreshing contracts and policies more often
Guest Contact Information:
Website: legalandcreative.com
LinkedIn: linkedin.com/in/sharontoerek
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