The Ancient Myth Hidden Inside This Stunning Wine Label Pt. 4

May 5
4 mins

Episode Description

Maba designed the bottle immediately after his first winemaker meeting in August — the creative energy was instant. 

The bottle's medallion design was intentional: he wanted it to feel like a collector's coin, something giftable and meaningful

The label tells the story of the Dogon people — an ancient West African cosmology involving beings who traveled to Earth in a whale-like vessel through the ocean. Design philosophy: "striking simplicity" — influenced by his storytelling and film background

 The tasting notes on the website (color, nose, palate, finish) took far longer to write than the visual design — condensing complex ideas into simple, evocative language is the real challenge. Maba references the Blaise Pascal quote about a long letter: "I didn't have time to write a short one" — brevity is the hardest craft. He keeps notebooks everywhere, including bedside, to capture early morning ideas (often 4–5am)

Forrest relates — both he and Maba are early-morning creative thinkers who chase ideas before they disappear. 

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