In this episode of The Beer Rep Chats With, Martin is joined by Peter Kennelly, Head of Sales at Pillars Brewery, London’s first independent brewery dedicated exclusively to lager.

Peter shares his journey through the UK beer industry, from hospitality, BrewDog and Siren Craft Brew, to how he found himself helping grow one of the country’s most respected premium lager breweries. Together, they explore why brewing great lager is so hard, why there’s “nowhere to hide” with the style, and how UK lager has quietly undergone a quality revolution.

The conversation covers the realities of selling beer in today’s pub market, the dominance of global brands, why independent breweries struggle for access, and how education, serve quality, and attention to detail can change how people think about lager. Peter also dives into perfect pours, glassware, food pairings, and why restaurants are increasingly embracing independent lager.

It’s an honest, wide-ranging chat about lager, hospitality, independent brewing, and why supporting local beer really matters.

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