In this episode, Gaurang Marvania (Founder, Little Rituals) joins Shantanu Deshpande (Founder & CEO, Bombay Shaving Company), along with Arjun Purkayastha (SVP & Managing Director - Greater China & North Asia, Reckitt), for a sharp conversation on building a premium baby-care brand focused on safe formulations and long-term trust with parents.

Little Rituals started with just ₹50L and 3 baby oils and has now grown to a ₹23 Cr brand with a breakout sunscreen that did ₹12 Cr in revenue.

Problems we solve in this episode:

• Can a premium baby-care brand scale in India?

• Should Little Rituals expand its product range?

If you're building a D2C brand, consumer startup, or premium consumer product, this episode offers a practical look at the strategic decisions founders face while scaling a brand.

Chapters:

00:00 Coming Up

01:22 Introduction

2:32 The Origin Story of Little Rituals

05:05 Growth Journey, Channels & Key Business Insights

07:07 How strong marketing drives brand growth

11:35 How can a brand build trust?

23:13 How to Influence Consumers to Buy

26:26 At ₹40 Cr, what should you focus on?

37:28 Dark Store Selection, SKU Launch & Working Capital Planning

45:00 When and Why to Raise Funding

51:57 Key Expert Insights for Brand Growth

54:08 Closing Thoughts