I almost didn't make the changes that took my coaching business from "doing fine" to legitimately blowing up this year. I thought I needed to work harder but what actually moved the needle required me to do something that felt completely backward.

This year I crossed the five-year mark in business, went back to therapy, hired help, and made ONE shift in how I communicate with my audience that changed everything. At least two people who joined my signature program, Liberated Business, told me they couldn't stand me when they first found my work. But now they're paying clients! In this episode, I’m reflecting on what actually changed behind the scenes during a $100K growth year — including the creative weekend trips that unexpectedly became a source of clarity, why letting myself evolve mattered more than doubling down, and what scaling a coaching business looked like for me at this stage.

If you're wondering what it actually takes to scale a coaching business past multiple six figures without burning out, this one's going to surprise you! Some of what worked this year goes against what I thought I knew about growing a business.

Topics covered on Scaling a Coaching Business:

1. Scaling a coaching business required me to get way more "salesy," and this is why I'm not apologizing for it anymore
2. The email strategy shift that finally got my ideal clients to say "yes, I'm ready," and it's probably not what you think
3. I joined a group coaching container this year, and surprisingly it worked better for me than one-on-one support
4. The non-therapist friend whose weekend trips helped me see what was actually genius about my program (when I thought I needed to do an overhaul)
5. How going back to therapy changed the way I show up in my business

Resources from this episode:

1. Liberated Business: www.thebadtherapist.coach/liberatedbusiness

Connect with Felicia:

1. Get my freebie & join the email list: The Magic Sheets
2. Instagram: @the_bad_therapist
3. Website: www.thebadtherapist.coach
4. Facebook group: Healing Money

Related episodes:

1. 2024 Recap: Key Takeaways from Running My Business This Year [Ep 92]

Quote:

"Some people are gonna see you out in the world doing your thing, and they're going to have mixed feelings about you, and that doesn't mean that you're doing it wrong." - Felicia