It’s fourth quarter and that means pressure, opportunity,and the perfect time to rethink your 2026 automotive strategy.

In this episode of The Automotive Advantage, Dr. Jamie Meyer and Justin Cesler (Driveline Studios) break down how to survive and thrive in Q4. From industry trends and smart budgeting to social strategy, daring moves, and trade show survival tips… this one’s loaded.

Here’s what we cover:

• Q4 trends in the automotive aftermarket
• Why “flat” might actually be winning right now
• How to be 20% more daring in 2026
• Paid vs. earned media and building smarter marketing plans
• Social media that actually drives business
• The importance of new product launches
• What’s happening with private equity & consolidation
• Trade show survival guide for SEMA, PRI, HPX, and beyond
• AI “work slop,” Sora, and the future of content

Whether you’re a shop owner, marketer, or industry exec,this is your Q4 playbook for finishing strong and building momentum into 2026.

Comment what your Q4 focus is this year.