The Automotive Aftermarket is shifting fast. Sales are soft, brands are pulling back, and AI is rewriting how business gets done.In this episode, Dr. Jamie Meyer and Justin Cesler dive into the latest MidwayPlus Market Index, breaking down real B2B and B2C numbers that reveal what’s actually happening across the industry. They unpack why consumer confidence is down, how product launches drive attention in a flat market, and why every brand needs to rethink its SEMA strategy... from timing embargoes to launching early and often.From there, the conversation turns to marketing budgets, content creation, and AI. The guys explain exactly how much brands should be spending on marketing, where small shops can start, and how AI tools like ChatGPT and Sora are giving businesses a true unfair advantage.This one’s packed with actionable insights for shop owners, brand leaders, and content creators who want to stay ahead of the curve in 2025.Chapters:Welcome to the Automotive AdvantageThe SEMA Crunch: When to Drop Your NewsUnderstanding Embargoes & Launch StrategyThe MidwayPlus Market Index: Real Industry DataWhat Flat Sales Mean for the AftermarketHow to Build a Modern Content & Marketing StrategyThe Rise of AI in AutomotiveThe Future of Media, Manufacturing & EventsFeaturing:Justin Cesler – Founder, Driveline StudiosDr. Jamie Meyer – President, 6757 Consulting#SEMA #AutomotiveAftermarket #Automotive