Texas Tech's spending spree paid off with a conference title, while BYU defied expectations after losing Jake Retzlaff. Can other programs keep pace with the oil money and private equity backing the Big 12's new elite? And what defines the Big 12's identity in the revenue sharing era? Plus, Notre Dame's playoff snub revisited, Colorado's downfall, and Bill Moos's book excerpts about Nebraska and Scott Frost.

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