The latest episode of The Assorted Digital Ramblings Podcast sees Chris and Olivia take a look back at 2022 and how it has had an impact on the marketing industry. They explore the Winter World Cup, Elon Musk, strikes, the cost of living, Queen Elizabeth's death and much more.

The Assorted Digital Ramblings Podcast is brought to you by ClickThrough Marketing, a Digital Marketing Agency that delivers fully integrated, conversion-centric strategies to accelerate your online performance. Get in touch with us at hello@clickthrough-marketing.com.

Thanks for listening!

===================

TIMESTAMPS

===================

00:00 - Introduction

03:00 - The Winter World Cup

04:20 - Does team performance have an impact on spend?

07:00 - Peak and Black Friday

08:30 - Was Black Friday a success?

14:00 - Noticing impacts ahead of peak

15:00 - Striking in the UK and impact on marketing

21:00 - Elon Musk's purchase of Twitter

22:00 - Businesses pulling back on advertising

26:00 - Will Twitter become less prominent for paid social?

28:20 - The Cost of Living Crisis

29:20 - Impact of the Cost of Living on marketing

33:00 - Cost of Living has brought automation to the fore

36:00 - Looking on the bright side

38:25 - UK Government instability and economic impact

40:00 - The Death of Queen Elizabeth and the reactive marketing response

43:00 - UK heatwave and the Lionesses roaring to success

49:00 - The invasion of and war in Ukraine

50:00 - Consuming war via Social Media and shorts

54:00 - The rise of AI services on the Internet

55:00 - How useful is AI and is it the future?

57:00 - The growth of short video

1:00:22 - Reflecting on a year of The Assorted Digital Ramblings

1:02:40 - Marketing predictions and general predictions for 2023

1:06:20 - Favourite Christmas songs

1:07:30 - Outro