The latest episode of The Assorted Digital Ramblings Podcast is here! Olivia returns to host alongside Chris as Alex is welcomed to the podcast to talk about peak and major sporting events as we gear up towards the World Cup.

The Assorted Digital Ramblings Podcast is brought to you by ClickThrough Marketing, a Digital Marketing Agency that delivers fully integrated, conversion centric strategies to accelerate your online performance. Get in touch with us at hello@clickthrough-marketing.com.

Thanks for listening!

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Timestamps

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00:00 - Introduction

4:20 - Introducing our guest

7:40 - Is football coming home?

10:00 - Variables affecting peak this year

13:50 - How should people have prepared for peak?

16:00 - Advice on planning for peak

17:30 - Optimistic or pessimistic for Black Friday?

22:00 - Has Black Friday lost its edge?

29:00 - Could peak be utilised better by non e-Commerce businesses?

30:40 - Is there such thing as too much during Black Friday?

37:20 - Is peak enjoyable?

39:00 - Ideal clients during Black Friday

41:00 - How much peak has changed over the years

45:00 - A major sporting event during peak

47:20 - How do other sporting events compare?

49:20 - England vs USA and the impact

52:00 - Black Friday Strategies eBook

53:00 - Adaptable marketing collateral and marketing during controversy

54:00 - Taking a stance and Brewdog

58:00 - Do brands need to share their opinion?

1:00:00 - Marketing in football terms

1:03:00 - Which footballer would you be?

1:05:00 - Favourite football chants

1:09:00 - World Cup winner predictions

1:11:00 - Outro