Navigated to Tarzan Kay’s Shockingly Simple List-Building Strategy (And Why Meta Ads Made It Work)

Tarzan Kay’s Shockingly Simple List-Building Strategy (And Why Meta Ads Made It Work)

January 12
56 mins

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Episode Description

Tarzan is a copywriter and newsletter creator known for her story-driven emails and consent-based approach to selling. She spent years dismantling a seven-figure “girlboss” business to build something more sustainable that puts people and great writing first.

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Tarzan and I talk about a list-building strategy that breaks a lot of the usual rules and why Meta ads are what make it work. 

We also talk about using ads as a way to grow without being glued to social media, how that choice supports long-term consistency, and why building an email list this way attracts better-fit subscribers from the start.



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