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Should You Run Ads for Your Course Launch? A $66,907 Case Study

Dec 22, 2025
1h 6m

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Episode Description

Megan Yelaney is a business strategist who’s helped over 1,000 coaches grow their brands by getting crystal clear on what makes them actually different, and using that to create demand.

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Everyone asks the same question: “Should I run ads for my course launch, or will I just waste money?” In this episode, Megan and I talk about a real case study with and explain how a paid workshop led to a $66,907 launch (and what that means for deciding if ads make sense for you.)

I also walk you through how to calculate what each lead is actually worth so you can decide if ads make sense for your next launch.



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