Every business initially starts as a dream and it’s really easy to get excited by a dream .. until you run the numbers.

There are 3 numbers, or metrics, that decide if your idea is a money motion or a slow motion disaster.

If you think a business, any business, runs on anything other than actual hard numbers, you are in for a very bad time.

It doesn’t matter if you run a lemonade stand or a software company, you will always be faced with them.

And most people don’t know what they mean, let alone how to use them.

So, here are the three business metrics every aspiring entrepreneur must understand.