125. Pricing with Confidence: How Lawyers Can Capture the True Value of Their Work with Etinosa Agbonlahor
Episode Description
Pricing legal services is one of the most challenging aspects of running a law practice. Many lawyers rely on hourly billing or copy industry defaults without fully understanding the value they deliver to clients. This can lead to underpricing, overwork, and stress, leaving both the firm and its clients with suboptimal outcomes.
In this episode, you’ll learn how to price with confidence and capture the true value of your work. I sit down with behavioral economist Etinosa Agbonlahor, an expert in pricing strategy and legal business consulting. We explore how lawyers can shift from billing time to value-based pricing. Etinosa shares strategies for moving to flat fees, structuring phases of work, and creating pricing models that protect capacity while aligning with client expectations.
Get full show notes, transcript, and more information here: agileattorney.com/125
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LIVE WORKSHOP: Legal Process Improvement Essentials
This two-hour hands-on workshop will teach you the difference between systems maintenance, improvement, and repair. You'll leave with a clearer picture of where work is getting stuck in your practice and a practical path to getting it moving again. When? Thursday, July 16th at 12:00 PM Pacific/3:00 PM Eastern Only 12 Seats Available! Reserve your spot here: https://the-agile-attorney.captivate.fm/workshop