Episode Description
[Cold Open (Jake's Migraine) ends at 6:07]
What if the best PR strategy for your agency has nothing to do with your own website? This week, we talk about how to build massive authority and get clients by leveraging established platforms that already have your target audience.
We explain why building an audience from scratch is the slow way around. We share our lessons on using niche publications to build instant credibility and why we often prioritize these external sites over our own blog.
We also dive into the new reality of AI search. We discuss why ranking number one on Google is no longer enough and what you need to do to ensure ChatGPT actually recommends your agency.
-----
RESOURCES:
Want the tools and resources we recommend for agencies? Check them out here:
https://www.agencygrowthpod.com/tools
-----
NEWSLETTER
Want the show in your inbox? Sign up for the newsletter!
https://www.agencygrowthpod.com/newsletter
-----
COMMUNITY
Looking to join a community of agency owners? Join our Discord!
-----
CONTACT
Got something to say? Send us a message: