Pam Piligian is the Chief Marketing Officer and Senior Vice President at Navy Federal Credit Union, a member-owned, not-for-profit financial institution dedicated exclusively to serving active-duty military personnel, veterans, and their families. At Navy Federal, Pam oversees all global marketing and advertising strategy, digital property engagement, corporate social responsibility, and data analytics—powering the credit union's famous brand ethos, "Our Members Are the Mission." Before making the leap client-side to Navy Federal, Pam spent 30 years building an illustrious career in account leadership at top-tier ad agencies, including BBDO Worldwide, DDB, and Fitzgerald & Co. Notably, while at Fitzgerald & Co., she actually helped win the Navy Federal account in 2009 and orchestrated the massive branding transition when the credit union opened its doors to all branches of the military.