Noah Sanborn Friedman is a New York-based entrepreneur, investor, and venture capitalist, best known for his leadership in the beverage alcohol industry and for building high-level professional communities. He's also the founder of OuterSignal.

• Top Shelf Ventures: He is the Co-Founder and Managing Partner of Top Shelf Ventures, a venture capital and private equity fund that specializes in the alcohol and "vice" industries. The fund identifies and accelerates high-growth alcohol brands, managing a portfolio that includes millions in assets.

  
  

• Uncharted: In partnership with Michael Loeb (founder of Priceline.com), he co-founded Uncharted, an exclusive community for founders and funders. The group is anchored by an annual summit and a monthly dinner series designed to foster strategic connections.

  
  

• Advisory Roles: He serves as an investor and advisor for several successful beverage brands, including The Finnish Long Drink Company, SUNBOY Spiked Coconut Water, and Gratsi.

  
  

• Early Success: At age 22, he became the Chief Operating Officer of 3x3, a retail analytics platform for the alcohol industry. His work there involved building a massive data network that tracked billions in transactions.

  
  

• Loeb Enterprises: He began working with Michael Loeb during his junior year of college, eventually transitioning into a hybrid investing and operating role at Loeb.nyc.

  
  

• Education: He graduated from the Questrom School of Business at Boston University (Class of 2017) with honors.

  
  

• The "Superpower": Interestingly, he has a background in theater and acting, which he frequently cites as a "superpower" in business for developing the storytelling and public speaking skills necessary for fundraising and leadership.

  
  

• 6FTCloser: During the COVID-19 pandemic, he co-founded this digital media platform to send messages of gratitude to frontline workers. The project went viral and eventually expanded to focus more broadly on mental health and social impact.

  
  

• Sanborn Sessions: He worked on this music and talk show featuring his relative, the legendary Grammy-winning saxophonist David Sanborn.

Professional LeadershipBackground & Career PathNotable Projects