Justin Inman

Founder & CEO, emberos

Justin Inman is an enterprise growth and tech executive who spent over a decade operating at the intersection of global commerce, advertising, and technology. He is a former enterprise growth leader at Google, where he spent years helping major global conglomerates—including Amazon, Coca-Cola, Sony, and L’Oréal—navigate the massive operational shift of digital transformation.

In 2025, he founded emberos, a pioneering platform designed to bridge what he calls the "AI Visibility Gap."

• The "Share of Prompt" Playbook: Justin is the architect of AI Brand Orchestration (AIBO). His core thesis is that traditional SEO is dying as organic traffic fragments. Instead of fighting for clicks on a search results page, Justin argues that a brand's survival now depends on controlling how it is cited and described inside AI-generated text answers across platforms like ChatGPT, Claude, and Gemini.

Dan Roberts

Global Vice President for Search, Assembly

Dan Roberts is an elite, award-winning performance marketing executive and one of the UK’s most influential voices in digital advertising. After a highly successful run leading paid search transformation for global agency networks like Dentsu, GroupM, and Wavemaker, Dan joined the Stagwell-owned global media agency Assembly in October 2023. Following an incredible track record of driving client growth and scaling the agency’s technical capabilities, he was elevated to Global VP for Search in April 2025.

Key Highlights of His Expertise:

• The Future of Search & AI: Dan operates at the absolute cutting edge of how artificial intelligence is changing consumer behavior. He specializes in reengineering search strategy for an AI-first world—helping major global brands transition away from legacy keyword strategies toward advanced automation, Google Performance Max, and Microsoft’s AI-driven ad ecosystems.

  
  

• The "Human + Machine" Philosophy: While he is deeply embedded in tech, Dan is vocal that the future of search isn’t purely automated. His leadership philosophy centers on balancing machine learning with deep human insight and context to ensure brands don't lose their voice.

  
  

• Industry Leadership & Education: Beyond his corporate role, Dan is a true champion for talent development. He launched Assembly’s Search Academy to train the next generation of digital media specialists. He is also the founder of Search Engine Hubbub, a prominent industry platform dedicated to demystifying complex search algorithms and fostering open knowledge-sharing among digital marketing professionals. Under his leadership, Assembly was named Microsoft Advertising’s EMEA Performance Partner of the Year.