Geoffrey Goldberg – Co-Founder & CCO of Movers+Shakers

This Geoffrey Goldberg is a major figure in the "social-first" marketing world, specifically known for his expertise in viral content and TikTok.

• Role: He is the Co-Founder and Chief Creative Officer of Movers+Shakers, an agency that became famous for creating the most viral campaign in TikTok history (the #eyeslipsface challenge for e.l.f. Cosmetics).

  
  

• Recent Achievement: As of 2024–2025, he led the agency through a record-breaking acquisition by the Stagwell Network.

  
  

• Philosophy: He is a vocal proponent of using Generative AI and "digital twins" to scale creative production without losing brand "taste." He often speaks on the "beautiful basics" of high-performing video.

  
  

• Background: Interestingly, he began his career as a Broadway performer (appearing in Mary Poppins) and a choreographer, which he credits for his ability to understand rhythm and storytelling in short-form video.