Bianca Guimaraes is a Founding Partner and Executive Creative Director at Mischief @ No Fixed Address, an award-winning independent agency based in New York. She is widely recognized as a "maverick" in the advertising industry for creating provocative, culturally impactful campaigns that push boundaries. Professional Background Career Trajectory: Originally from São Paulo, she began her career as a junior art director before moving to New York to join THOMPSON. Prior to founding Mischief in 2020 during the pandemic, she spent six years at BBDO New York, where she rose to Senior Vice President and Creative Director. Notable Campaigns: She is the creative force behind several high-profile projects, including: Sandy Hook Promise: "Back-to-School Essentials," for which she won an Emmy. Thinx: The "MENstruation" campaign. Monica Lewinsky: Anti-bullying initiatives like "The Epidemic".