Mark Zwinderman is a strategic advisor who specialises in helping high-growth technology companies. He is CEO of SAS Environmental Services (which started as a university spinout), runs the Moonshot Factory programme at the Higgs Centre for Innovation and is a commercial champion at the University of Strathclyde. 

Mark shares his thoughts on:

• Why people and business culture matter more than the technology or product
• Longer-term support and mentoring for founders
• Where Scotland currently excels, but could do even better with bolder and more ambitious strategies 
• How to recruit and better support more commercial champions

Connect with Mark on LinkedIn

Visit the Moonshot Factory website 

Follow the Academic Adventures podcast on LinkedIn

This podcast was a collaboration between the University of the West of Scotland, Converge and Sarah McLusky, working in partnership with Ross Tuffee and The Connect-Ed Network. The podcast team includes Orla Kelly, Adam Kosterka, Jen Black and Sarah McLusky. This season of Academic Adventures is supported by the Scottish Funding Council.