AI is transforming what we buy—and how we buy it. On the final podcast of the year, Paul and Rich are joined by Dan Frommer, founder of The New Consumer, to talk through his brand-new Consumer Trends Report for 2026. First, they discuss shifting consumer dynamics over the past few decades, from the rise of digital-native direct-to-consumer brands to the omnipresence of the TikTok Shop. Then, they dig into New Consumer survey results around our current moment in AI, particularly the generational differences towards the technology.