Episode Description
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What's up Rock Nation! Today we're joined by Marcus, founder of Minted New York, a brand that went from side project to full-blown fashion business built entirely in public. Zero investors, no shortcuts. Just documenting the journey and betting on himself before he felt ready. Marcus has built his brand on one core principle: respect for the time and effort people put into earning the money they spend on your product.
In this episode, we break down why documenting beats perfection, why entrepreneurship is never easy even when you're winning, how integrity builds a brand people actually care about, and what it takes to build something real without waiting for permission. Let's get into it.
Check out Marcus here:
https://www.youtube.com/ @marcusmilione1
https://www.instagram.com/marcusmilione/
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Timestamps:
0:00 – Intro
1:12 – Paid Offer Playbook
1:26 – Getting started before the money makes sense
3:13 – Early belief vs external validation
5:26 – Running a brand with no safety net
7:48 – Cash flow stress and staying in the game
10:43 – Bootstrapping realities and investor pressure
14:01 – Artlist
15:10 – Content as leverage not just creativity
16:49 – Talking to camera vs polished production
20:30 – Finding formats that don’t burn you out
23:35 – Consistency beats novelty
25:20 – When content finally compounds
27:17 – Endurance over overnight success
28:21 – Running as a metaphor for business
30:53 – Long timelines nobody talks about
32:02 – Training patience and discipline
34:50 – Reflecting on growth without losing momentum
36:41 – Luck vs work and acknowledging both
39:51 – Increasing surface area for luck
42:13 – Posting volume and probability
44:55 – Creating opportunities before they appear
46:32 – Saucony Collab
49:38 – Brand alignment over quick wins
52:32 – Saying no to the wrong partnerships
53:22 – Capital isn’t evil but terms matter
56:55 – Why bad money kills good businesses
58:32 – Credit cards cash flow traps
1:01:09 – Paying everything off and staying liquid
1:04:29 – Negotiating manufacturer terms
1:06:22 – Relationships as leverage
1:07:38 – Stress nobody sees
1:09:10 – Running accounts down to survive
1:14:04 – Why most people quit too early
1:18:26 – Momentum comes after commitment
1:20:17 – Playing the long game on purpose
1:21:55 – Building something you can live with
1:29:29 – Looking back at what’s been built
1:33:53 – The After Party
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