Easy Email Marketing is now That Systems Show. Same Yael, wider lane.

In this short one I share why the name changed, what I kept finding under the bonnet of every email marketing job, and what you can expect from here: your strategy, your tech and tools, mixed with a dose of reality.

There's plenty coming. Episodes on what a system is and the misconceptions that trip people up, behind the scenes of this repositioning (which threw up a fair few systems problems of its own), and interviews inside other business owners' setups so you can see what's possible and pinch what works. Follow the show in your favourite podcatcher so you don't miss one.