Dominic tries to convince Cassidy that apples are technically economics.

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Special thanks to Claire for consulting on this episode, and to Conrad for the topic idea.

Mentioned:

• “The Business of Apples and the Cosmic Crisp Story with West Mathison, President & CEO of Stemilt” by The Modern Acre Podcast
• “The golden age of apples: How the fruit went from drab to delicious” by Deepa Fernandes, Samantha Raphelson, and Allison Hagan
• “How One Man Saved Honeycrisp Apple from Extinction” by Regenerative Fruit Growers
• “Apple tree: Honeycrisp - US Plant Patent” filed by Jim Luby and David S. Bedford
• “Patents and Innovation: Evidence from Economic History” by Petra Moser
• “Why are Honeycrisp apples still so expensive?” by the Curious Minnesota Podcast
• “The Evolution of Brand Preferences: Evidence from Consumer Migration” by Bart J. Bronnenberg, Jean-Pierre H. Dubé, and Matthew Gentzkow
• "Are beliefs stronger than taste? A field experiment on organic and local apples" by John C. Bernard and Yinan Liu
• “The Cosmic Crisp Global Brand Guide”