Plan for Impact: Emily Kramer on Building a Smarter Marketing Strategy
Episode Description
What does it really take to move from marketing chaos to clarity? Emily Kramer — co-founder of MKT1 and startup marketing advisor — joins Chris and Sylvie to talk about how marketers can stop doing “random acts of marketing” and start making smarter, more strategic bets.
Together, they unpack how to identify your company’s marketing advantages, why every big initiative should have the potential to be a fund returner, and how to build the kind of marketing team that thrives in the AI era.
If you’ve ever wondered whether your marketing has a strategy or is more of a to-do list, this episode is for you.
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