How do you decide what actually matters in modern marketing — when everything feels fast, fleeting, and automated?

Sylvia LePoidevin, CMO at Juno and creator of The Zero to One Marketer newsletter , joins Chris Savage to talk about building marketing from the ground up without getting lost in playbooks, trends, or AI hype.

Together, they explore why fear drives so much modern marketing, how teams can build with the buyer in mind, and why the only content breaking through right now is either radically raw or intentionally polished.

If you’ve ever felt burnt out on marketing noise and wanted permission to slow down enough to trust your judgment again, this episode’s for you.

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